Its not often that we toot our own horn, but we just got our hands on some statistical software that allowed us to compare our sales with our competition for the first time. We knew we were doing well, but we had no idea just how well.
We compared our year over year sales increase with that of our competitors, and the results are amazing.
We grew our sales 111%, which was an increase of more than $183M. To put that in perspective, of the top 10 local brokerages, our closest competitor only grew by 30% and $40M.
So how did we do it?
1 – Hire the best agents in Austin. We grew our team by 40%, but we increased our sales by 111% by hiring some of the highest producing agents in Austin. On average, our 110 agents each have more than 10 years of experience.
2 – Implement the best technology. In 2011, realtyaustin.com was visited over 1,750,000 times by potential buyers and sellers who collectively viewed more than 14,000,000 online listings. This online presence has helped us build a customer database of over 135,000 potential buyers for our clients’ listings.
3 – Invest in Marketing. We promote our company and our agents through an innovative print ad campaign that runs in 7 of the most prominent local magazines. We promote our listings on all the top ranked websites, in print through direct mail, and by email through our 110,000 recipient email newsletter.
When you’re looking for results, there is no reason to shop around. Our outstanding team has helped more than 1,400 buyers and sellers make the move this year alone.
- Buying vs. Renting: What to do in 2011
- Austin Is a Best-Performing City
- Austin Is One of the Most Generous Cities