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Introducing Realty Austin’s New QR Barcode Inspired by Google

Read time: 2 minutes

Google recently started a campaign promoting their application of the QR barcode to identify businesses and their online Google profiles (also called Google Places). Keeping up with the trends of the time, Realty Austin made our own QR barcode represented in the image on the left. This is neatly placed on our office’s front door (seen in image below).

What’s a QR barcode?
QR stands for “quick response” and it is used to enhance mobile accessibility to brands/shops/products/restaurants. It’s most known for its use in Japan where you can scan produce in grocery stores and check their expiration date.

How it works:

Once a business places their QR barcode on their storefront window, passerbys can scan the barcode to get more information about the business like user reviews and store hours of operation.

This QR barcode has a secret hidden message that, once scanned, directs mobile users to our Google Place profile.

When a user scans the barcode with a 3rd party app scanner on their smart phone, a set of directions will appear on screen asking if you’d like to direct your web browser to this business’ Google Places account.
How to use it:
You use a third party app scanner (iPhone users can download i-nigma, free) to scan the barcode. After pressing scan, it will recognize our barcode and then send you to our company profile on Google Places. There you can find out about our store hours, user reviews, and other important information that a potential Realty Austin customer would want to know.
Step-by-step guide to getting started:

1. Download i-nigma to your iPhone (in iTunes App Store)
2. Open app and press “Scan,” point camera 6 inches away from barcode
3. Wait until it recognizes barcode
4. Follow on-screen instructions to “Go to” link that is discovered from barcode
5. And voila! You are now looking at our Realty Austin Google Place’s page.
See it in action by stopping by Realty Austin’s office off Bee Caves and 360. Or, scan the barcode at the top of this blog. Go on, scan it. It’s pretty rad.

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